To get the best success in your business, you need to be able to identify and understand who you are trying to target as this will allow you to truly understand their wants and needs. You also need to understand what makes your prospects buy.
In this episode you'll learn the importance of knowing the value and benefits that you provide to your customers. What are the subconscious and unconscious parts of the brain that you're serving in your customer - in other words, what emotions do you elicit? When you are able to view your offering in this way, you'll have a better understanding of what makes your clients buy.
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