People don't buy unless they understand that they have a problem that needs to be solved. They don't buy because of how great the product or service is, they buy because it can help them solve a problem. The key to selling, especially when it comes to higher ticket services, is to get the buyer to understand that there is a problem that needs to be solved.
✅ How to shift the focus away from BS excuses and to the truth.
✅ How to use a "doctor" frame in sales.
✅ How to ask the right doubt-inducing questions.
And so much more...
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